ByBetz Partners
Responsible iGaming affiliate marketing
Affiliate marketing for gambling requires more care than a typical consumer campaign. ByBetz Partners expects partners to promote only to adults in jurisdictions where their activity is allowed, to disclose commercial relationships clearly and to avoid messaging that encourages harmful gambling behaviour.
Keep gambling promotion away from underage audiences
Only place gambling promotions where you can reasonably expect an adult audience. Use the age-gating, targeting and platform controls available to you, and do not use youth-oriented imagery, language, creators or placements.
Do not target people who are self-excluded, vulnerable or otherwise restricted from gambling. If you cannot confidently identify a permitted adult audience for a channel, do not use it for affiliate promotion.
Disclose the commercial relationship plainly
Make it clear when a link may earn you commission. A short, visible disclosure near the recommendation is usually more useful than a vague statement hidden in a profile or a long list of tags.
Describe the program accurately. Do not imply that gambling is a way to solve financial problems, that an affiliate rate guarantees income or that a player is likely to win.
- Use a clear affiliate disclosure close to the link or call to action.
- Do not state or imply guaranteed player outcomes or affiliate earnings.
- Include age and responsible-gambling context where the format allows it.
Make safer messaging part of every campaign
Use a balanced tone and never pressure someone to gamble. Avoid urgency, recovery language after losses, or messages that frame gambling as an investment or income stream.
Platform rules and local requirements can vary. This page is practical affiliate guidance, not legal advice; partners remain responsible for checking the rules that apply to their marketing and audience.