Partner guide
Affiliate dashboard metrics: what to review
A partner dashboard is most useful when you turn its numbers into decisions. Reviewing the same set of metrics over a consistent date range helps you understand campaign quality without making assumptions from one large number.
Updated July 15, 2026
Start with the path from click to registration
Clicks show how often a campaign sends people to the destination, while registrations show how many of those visitors choose to create an account. Compare these metrics by campaign rather than blending every channel together.
A sudden change can be a prompt to review your creative, audience fit, landing context or link placement. It is not a reason to use misleading urgency or target audiences who should not see gambling content.
Read NGR and commission in context
NGR is the basis for revenue share, not a simple total of deposits or wagers. The relevant dashboard figures help an affiliate connect reported commission with eligible player activity over a selected period.
ByBetz Partners calculates commission daily. Treat daily figures as reporting snapshots and use the finance area to confirm the balance that is currently eligible for withdrawal.
Use trends to improve content, not to overpromise
Look for patterns across content formats, channels and time periods. A small number of consistently relevant placements can be more useful than chasing volume from a poorly matched audience.
When you share performance publicly, avoid claiming that another creator or player will achieve the same result. Affiliate and gambling outcomes vary, and responsible messaging should always come first.