Partner guide
How to use affiliate tracking links by campaign
Campaign-specific affiliate links turn a general referral program into measurable marketing. Instead of guessing which content drove a sign-up, create a clear link structure before publishing.
Updated July 15, 2026
Create one link for one clear purpose
Use a separate tracked link for each channel or campaign: a YouTube description, a Telegram post, a newsletter placement or a creator collaboration. A readable naming convention makes the dashboard much easier to interpret later.
Keep link names focused on the placement rather than a private personal detail. For example, channel and month are often enough to distinguish a campaign without overcomplicating reporting.
Review the full path, not just clicks
Clicks are only the beginning. Compare clicks with registrations, first deposits and the eligible revenue data available in your dashboard to understand whether a placement is bringing an appropriate adult audience.
Do not optimise gambling promotions by trying to pressure users into deposits or repeated play. High-quality affiliate marketing is clear about the commercial relationship and respects safer-gambling boundaries.
Keep disclosure near the destination
Tell your audience that a link is an affiliate link and that you may earn commission. Place the disclosure where a person can see it before or alongside the call to action, rather than hiding it after a long scroll.
Always limit gambling promotion to adults in allowed markets. If your platform offers age or geography controls, use them as part of the campaign setup.