Partner guide
Revenue share vs CPA for casino affiliates
Revenue share and CPA are different ways an affiliate program can compensate a partner. Knowing the distinction helps you compare opportunities without reducing the decision to a single headline number.
Updated July 15, 2026
Revenue share follows eligible player activity
A revenue-share arrangement pays a percentage of eligible NGR generated by referred players. Its value depends on the activity and retention of those referrals, so it may suit affiliates focused on a long-term content audience.
ByBetz Partners is a revenue-share program with rates up to 70%, subject to the partner arrangement. Revenue share should never be described as a guaranteed recurring income stream.
CPA is tied to a defined qualifying action
Cost per acquisition (CPA) usually pays a fixed amount after a referred user completes a defined action. Qualification rules can be strict, so a CPA offer should be compared by reading the exact action, validation and reversal criteria.
Neither model is universally better. A one-time CPA can be easier to forecast per qualifying action, while revenue share connects commission to eligible player activity over time.
Compare the terms, not only the headline
Ask how attribution works, what counts as qualifying traffic, how reporting is presented, when commission is calculated and when withdrawals can be requested. Also confirm whether the promotion rules fit your audience and market.
For ByBetz Partners, commission is calculated daily with a 0-day maturity window and eligible balances can be requested for withdrawal daily. The exact rate and eligibility remain account-specific.